63 questions, settled by the archive
Each of these was answered independently by three or more operators. Those are the ones worth trusting.
How do you build a personal brand without selling anything?
Protect the person doing the selling from operational minutia so they can focus entirely on the client, and use environment cues b…
6 episodes answer this
How much does a Super Bowl commercial cost?
A 30-second Super Bowl spot ran about $5.6 million in media alone; once you add agency and creative costs Ryan estimates the total…
6 episodes answer this
Should I sell on Amazon or stay direct to consumer?
Convert Amazon buyers to DTC using the customer service insert as a touchpoint - offering 10% off a direct purchase can still net …
5 episodes answer this
Why did Elon Musk buy Twitter and turn it into X?
Elon Musk followed his roughly 9-10% Twitter stake with an official offer to buy the company outright for $43 billion in cash, pit…
5 episodes answer this
Should you cut ad spend during a recession?
Analytic Partners found brands that increased paid advertising saw a 17% rise in sales, while those that cut spend lost 15% of bus…
5 episodes answer this
How long can Instagram Reels videos be now?
Instagram Reels extending to 30 seconds is an entertainment play against TikTok that should lift engagement and make editing easie…
5 episodes answer this
What is category design in marketing?
Among company design, product design and category design, category is the single point of failure — if there's no market, there's …
4 episodes answer this
How do I research competitors before starting a personal brand?
Research before you post: study five direct competitors (including much larger names) and five indirect competitors who are close …
4 episodes answer this
How did Bruce Buffer come up with the catchphrase "It's time"?
Bruce Buffer deliberately avoided a catchphrase for about seven years, gave himself three years to build his own identity or quit,…
4 episodes answer this
What is the best Super Bowl commercial for storytelling?
The Farmer's Dog was the team's pick for best Super Bowl LVII ad because it used simple, nostalgic storytelling tied directly to a…
4 episodes answer this
Why did Jamil Damji and Pace Morby stop filming Triple Digit Flip?
A&E discovered Pace and Jamil Damji from a YouTube video about two competitors collaborating on a Phoenix house; when asked to fil…
4 episodes answer this
What is the difference between brand marketing and performance marketing?
Nielsen research covered on the show found brands are over-investing in low-funnel performance marketing at the expense of awarene…
4 episodes answer this
Did Kanye West's Super Bowl commercial actually work?
Budweiser skipping the Super Bowl and putting money toward vaccination efforts generated coverage in the Wall Street Journal, New …
4 episodes answer this
Should a CEO build a personal brand or focus on the company brand?
Build a personal brand because it's portable; if you sell your company in five years, the brand goes with you to the next venture.…
4 episodes answer this
How did Alex Morton make his first million dollars?
Alex reached his first million by 24 but later dropped from nearly $2 million to under $90K in savings, 30 pounds overweight and d…
4 episodes answer this
How did Jamil Damji get started in real estate wholesaling?
Treat personal brand as a long-term play, not a direct-response one: Mark put a million real dollars into the Mark Evans DM brand …
4 episodes answer this
What is the difference between paid media and earned media?
Prioritize earned media in your mix; a pitched story generally reads as more authentic than paid advertising, which matters most f…
4 episodes answer this
Do brands still matter or is performance marketing enough?
Rad or Fad verdicts: Clubhouse and social audio are a fad (brands are better off building identity around a podcast), mainstream T…
4 episodes answer this
What is the difference between a tax bracket and an effective tax rate?
Understand the difference between your marginal bracket (highest is 37.5% and graduated) and your effective tax rate after write-o…
4 episodes answer this
What is the difference between branding and marketing on social media?
Position social media as branding, not marketing: Tyler has never put a buy button, subscribe ask or email capture on his content …
4 episodes answer this
How do NIL deals actually work for college athletes?
For most athletes, realistic NIL upside is free food, free clothes, and free gear from a few TikToks or Instagram stories; only th…
4 episodes answer this
How does the three-tier alcohol distribution system work in the US?
In alcohol you can't sell to retailers directly because of the three-tier system, so Loverboy reverse-engineered it by driving con…
3 episodes answer this
How did Sean Whalen start Lions Not Sheep?
Lions Not Sheep started as a personal mantra, not a product idea — he had a friend make him a single t-shirt, posted a photo, and …
3 episodes answer this
How did Crumbl Cookies get started?
Crumbl started as a college side hustle built on grandma's recipe plus delivery apps like DoorDash and GrubHub, not culinary train…
3 episodes answer this
How do college basketball players deal with mental health and social media criticism?
Athletes get flooded with DMs about points and missed threes but almost none asking how they're actually doing; normalizing 'it's …
3 episodes answer this
How much should a business spend on marketing each month?
American families now spend nearly one-fifth of their income, an average of $800 per month, on child care according to the Federal…
3 episodes answer this
Did Solo Stove's Snoop Dogg campaign actually work?
Set the metric before the campaign: Solo Stove's Snoop Dogg stunt was a brand awareness play, and judging it on two months of Q4 s…
3 episodes answer this
What kind of content works best for musicians on Instagram Reels and TikTok?
Music-centric content — singing, playing instruments, sharing a new song — now performs well on Instagram Reels and TikTok, where …
3 episodes answer this
How do you build an ecommerce brand around community and content instead of discounts?
Ryan's warning to ecommerce founders: brands that arrive with a commoditized product, no community, and a weekly sale have no grow…
3 episodes answer this
How does Tarek El Moussa find real estate deals today?
Tarek El Moussa spends hundreds of thousands of dollars a month across TV commercials, digital, print mailers, driving for dollars…
3 episodes answer this
Do more young people listen to podcasts than watch TV?
A long-running 10-year study showed, for the first time, that more Americans now listen to or watch podcasts than don't — roughly …
3 episodes answer this
Is the American Dream still possible today?
Chris's advice to a new fitness trainer: don't start with a t-shirt line, build yourself as the brand first, because digital resid…
3 episodes answer this
How did Jesse Palmer go from the NFL to ESPN?
Jesse Palmer says his ESPN longevity comes from preparation — watching film and keeping binders of notes each year the same way he…
3 episodes answer this
What marketing strategy did Crumbl use on Instagram and TikTok?
Treat TikTok as your outreach platform and Instagram as your nurturing platform; drive traffic from TikTok to Instagram, a lead ma…
3 episodes answer this
How much money do artists make per million Spotify streams?
At roughly $7,000 per million streams, volume matters - Coffey cites 101 million independent streams on Mr. Red, White and Blue wi…
3 episodes answer this
Should my business raise venture capital?
Fewer than 2% of companies actually need venture capital; Navin actively discourages most founders from taking money from a fund a…
3 episodes answer this
Does live selling actually work for small ecommerce brands?
Live shopping is essentially QVC for social media: going live with linked products lets viewers buy straight through the app inste…
3 episodes answer this
How do you turn a viral social media account into a real business?
3 episodes answer this
Is it better to be an active or passive real estate investor?
Most people enter real estate as active investors wanting to be landlords or flippers, lose money and time, and end up happier as …
3 episodes answer this
How do you build a personal brand on social media?
Build a personal brand with the content flow framework: identify your sources, your creative process, your outlets, your frequency…
3 episodes answer this
What kind of TikTok ads actually work for brands?
If you make a TikTok resume, treat it like a creative portfolio for a social or agency role rather than a substitute for a traditi…
3 episodes answer this
How does TikTok compare to Instagram and Pinterest for advertising effectiveness?
TikTok did not score better than Instagram or Pinterest on the underlying measures, but it delivered the subconscious high roughly…
3 episodes answer this
Is professional gaming a real career path for kids?
The career opportunity in eSports extends far beyond playing: Shaon estimates that from a thousand tournament participants he coul…
3 episodes answer this
Why do most people fail at real estate investing?
The strongest NFT use case, per Mike, is verified digital ownership via smart contracts — such as NFT'ing real estate so probate d…
3 episodes answer this
When is Amazon Prime Day 2025?
Amazon Prime Day is set for July 16-17, now with small business badges and bonus credits for independent sellers - Ryan questions …
3 episodes answer this
Why don't influencer marketing campaigns produce ROI?
Question influencer pitches that promise unquantifiable ROI — Noah's test: if Tom Brady can't tell you how many golf clubs he'd se…
3 episodes answer this
Is passive income really passive?
Treat passive income as asynchronous, not passive - Pat's 2008 architecture exam site still makes about $1.5K a month untouched, b…
3 episodes answer this
What is the difference between Instagram and Snapchat for marketing?
Ecommerce and direct response brands are the most likely to over-index on lower funnel; media sellers are now asking Nielsen to he…
3 episodes answer this
How do you deal with imposter syndrome as a business owner?
Imposter syndrome is universal; Jen watched famous rock stars come backstage and ask her if they were good enough.…
3 episodes answer this
Is email marketing still worth it for e-commerce brands?
B2B companies should run digital marketing 101 they're skipping: Google Analytics and tracking codes, custom audiences built from …
3 episodes answer this
How are brands using Discord to build community with customers?
Samsung is already saving money in Europe by using AI to build digital banner ads across platforms, so production-only roles like …
3 episodes answer this
Is a $5.5 million Super Bowl ad still worth the money?
At roughly $5.5 million for 30 seconds, Super Bowl advertising may still be the best impression-for-impression buy available if yo…
3 episodes answer this
Which brands are advertising in the Super Bowl this year?
Avocados From Mexico is returning to the Super Bowl with a multichannel campaign that puts product on the digital shelves of 40 re…
3 episodes answer this
How do you stop comparing your business to other entrepreneurs?
Stop comparing without context: a "million dollar launch" may have cost $750,000 in ads, and a "$10 million business" may be mostl…
3 episodes answer this
Why did music video budgets drop from $200,000 to $10,000?
OneRepublic used a social call to action to crowdsource clips from over 58 countries and roughly 10,000 clips for a charity music …
3 episodes answer thisWhat is it like to work with Dana White at the UFC?
3 episodes answer this
Why does network marketing have a bad reputation?
Income you build inside someone else's company can vanish overnight — Mike lost six-figure network marketing incomes twice when ow…
3 episodes answer this
Should my podcast be video or audio only?
Audio and video are different mediums with different demands, so what is audibly interesting is not always visibly interesting, an…
3 episodes answer this
What does a chief experience officer actually do?
3 episodes answer this
What is Grant Cardone's success formula?
Grant Cardone's three-part formula: show up even when you don't want to and drop the bad attitude, chase a 10X target daily, and f…
3 episodes answer thisWas Flip or Flop staged or real?
You can sign the contract before you have the skills — Tarek learned to flip houses on camera while filming season one of Flip or …
3 episodes answer this
What is the biggest misconception about flipping houses?
The biggest flipping misconception is that money is made in the construction — it's made in the purchase price, so buy right and m…
3 episodes answer this
What are the biggest marketing trends for 2022?
Deloitte's seven 2021 marketing trends are purpose, human connection, agility, fusion, trust, participation, and talent transforma…