Personal Brand & Positioning
Why do contests help brands collect first-party data?
Answered independently in 1 episodes. Every line below is verbatim from the transcript, timestamped to the moment it was said.
The short answer
What the archive says
01Contests are a practical first-party data strategy: they let brands build one-to-one customer relationships and capture data directly. source →
02Chipotle's National Burrito Day puzzle giving away $100,000 in Bitcoin hit its 18-to-34 demo's shared interest while collecting first-party data, which matters more as the industry moves to a cookieless world. source →
In their words
What was actually said
But anyway, nonetheless, the smart play. Look, another thing is going on here is it's really important when we're moving to a cookie list world to get first-party data. So these contests that allow you to collect the data, the customers to have that relationship with them one-to-one is really important.
The episodes