Topic
Social Media Strategy
299 episodes. 111 operators. Every line below is a verified passage from the transcript.
But what people don't realize is that there's different sides of TikTok, there's business TikTok, there's finance TikTok, there's real estate TikTok, there's so many different realms within the TikTok space and the algorithm does a really great job of serving to people what they're interested in and what they've watched previously.
And the purpose of posting is so that the model can get more followers on Instagram and also get her Instagram followers to convert into followers on only fans.
They don't all have an Instagram or Facebook or Twitter, but they all have LinkedIn Yeah, and LinkedIn operates fundamentally different than all the other social media platforms.
I don't have 200,000 followers. I got 200,000 customers. People that follow me have bought from me. Most people go, well, how many followers you got? I don't care because you can buy followers. You can't buy revenue. Money shows up or it don't.
So at a basic level, we have an engagement rate, great benchmark across Instagram and Facebook for videos and across Facebook and Instagram for images.
Okay, well, my outlets are Instagram, Facebook, YouTube, LinkedIn, Twitter, and used to be TikTok.
And Facebook groups as a whole, I think if we can start looking at Facebook and Instagram as niche platforms and start saying, Hey, here's a Facebook group for the furniture lovers of the world or the digital marketers of the world stuff that we already do.
And so, what I took into my, my core for TikTok was like, all right, there's people that are on Instagram and TikTok, but there's people that are only on TikTok and don't even use Instagram anymore.
Social media is free. They don't charge you when you post like I don't understand the fuck people are doing organic social media is the most important thing in the world.
And then now with time as we've built out our team, we put a lot of paid ads into TikTok and Instagram and Facebook and Pinterest and Twitter.
And it's interesting with social media, because different people, some people do better on Twitter, some people do better on Instagram, some people do better on Facebook.
They have a combined following of 686 million people on Instagram and they said they told Tiktok or Instagram to stop trying to be TikTok.
- On Instagram, photos are still the most posted format at 42% and carousels at 26%, yet Reels generate the most reach — Ryan's read is that Instagram is deliberately rewarding Reels to compete with TikTok, so creators should post Reels for distribution. (New Report Shows That Reels Generate the)
- Treat TikTok as your outreach platform and Instagram as your nurturing platform; drive traffic from TikTok to Instagram, a lead magnet, or an email sequence rather than trying to grow inside Instagram alone. (Organic Conversions Across Platforms wit)
- The 90-second limit also removes the need to crop and re-edit vertical video for Facebook, making cross-posting to Instagram, TikTok, and Facebook easier. (The Week of March 10, 2023 Marketing and)
- Instagram reprioritized its system around Reels to keep pace with TikTok, and creators can now be paid on Reels and Facebook pages. (2023 Instagram Growth Hacks with the Gro)
- Instagram's new Edits app is a direct shot at CapCut, and posting video made inside Edits may earn preferential treatment from Instagram's algorithm. (The AI Revolution - Cryptocurrency Trend)
- An Emplifi report says Reels longer than 90 seconds get twice the median video views of TikTok, and Reels deliver six times the reach of Stories - yet advertisers posted five times more Stories than Reels in 2023. (The Week of January 5, 2024 Marketing an)
- Instagram, not Facebook or LinkedIn, is where Elite CEOs finds high-five and six-figure earners now. LinkedIn ads are too expensive and users there are already being outreached heavily. (Cracking the Code: Lead Generation Secre)
- Ryan predicts Threads will stick around but will not become a core platform alongside Facebook, Instagram, TikTok, LinkedIn and YouTube. (The Week of July 14, 2023 Marketing and )
- Facebook Reels now supports up to 90 seconds; Ryan's tip is to publish Reels longer than 60 seconds in the short term because the algorithm will boost them so users discover the new feature. (The Week of March 10, 2023 Marketing and)
- Kylie Jenner and Kim Kardashian, with 686 million combined Instagram followers, publicly asked Instagram to stop trying to be TikTok — users don't want four identical apps. (Weekly Marketing and Advertising News Ju)
Does posting TikTok videos with the watermark hurt your Instagram Reels reach?
Weekly Marketing and Advertising News, October 1, 2021:What kind of content works best for musicians on Instagram Reels and TikTok?
Cassie Petrey Reveals Secrets on The Music Industry, FifDoes Instagram Reels perform better than TikTok for branded video content?
The Week of January 5, 2024 Marketing and Business News:How are big brands using TikTok differently from Instagram and Facebook?
Weekly Marketing and Advertising News: Domino's NOID RetHow do you turn a viral social media account into a real business?
How a Viral Congressional Trading Tracker Became a $1B+What marketing strategy did Crumbl use on Instagram and TikTok?
Sawyer Hemsley - Cookie Crumbl: Organic Micro InfluencinHow do you go viral on social media consistently instead of just once?
How to Go Viral on Social Media Now with Brendan KaneWhat are the best content formats to use on Instagram and TikTok?
How to Go Viral on Social Media Now with Brendan KaneAll 299 episodes
Search withinEarned Media and AI Search with Brett Farmiloe
Brendan Kane on the Science of Going Viral
Turning Customers Into Your Best Marketers | Luke Yarnton
The Social Media Goldmine Brands Ignore | Matthew McGrory
Pelosi Tracker to $1B Fintech: Chris Josephs of Autopilot
Personal Branding in 2026: Credibility vs. Authority
AI for Small Business Growth with Dave Charest
Jen Gottlieb: Authenticity Is Authority
Build the Business First, Then the Personal Brand
Jon Davids: Build a Movement, Not a Marketing Funnel
How Crumbl Cookies Grew to 500+ Stores
Brevin Galloway on D1 Basketball, NIL and Mental Health
PR That Works Now: Earned Media, SEO and AI
Brendan Kane on How to Actually Go Viral on Social Media
Big Badasses in Business: Buffer, Crumbl, Merriman & More
Railroad Merger, Prebiotic Pepsi and TikTok's 60-Min Test
Turning Followers into Brand Ambassadors: Luke Yarnton
Agent Store, Robotaxis and Apple's Innovation Problem
Tariffs, AI Teams, Crypto and the Trading Card Boom
Ishveen Jolly on Athlete and Influencer Sponsorships
Trump's Tariffs, Market Panic and the UFC-Meta Deal
Amazon's TikTok Bid, Musk Exits DOGE, OpenAI's $40B
Best of Right About Now: Expert Business Advice
TikTok's $32B Ad Revenue, Tariffs and DOGE's Trillion Goal
Trading Cards, Trump's Address and Skype's Shutdown
Moderation vs Censorship: Brand Safety on Social Media
TikTok, Tariffs, Luka to the Lakers and Card Booms
Ending Political Polarization with Lura Forcum
DeepSeek Sinks the US Stock Market: Weekly News Breakdown
Trump Coin, TikTok's Return and the $500B Stargate Deal
Meta Drops Fact-Checkers, Toyota Rockets & a $1.3M Tuna
Bruce Buffer: The Voice of the UFC Octagon
Cyber Monday Records, Elf on the Shelf, and Teen Bans
Influencers Are the News Now, Plus Coke's AI Ad Backlash
D.O.G.E, the American Dream and Google's Russian Fine
Jay Schwedelson: Email Tactics That Beat AI Content
DIY Facebook Ads for 2025: The Hot 30 Retargeting Play
Robovan, the AI Tongue and TikTok's AI Moderation Cuts
AI Influencers, Diddy's Fall and the Non-Compete Ban
