Right About Now with Ryan AlfordSearch 660 episodes
Social Media Strategy

Why do advertisers say 'the big game' instead of Super Bowl?

Answered independently in 2 episodes, by 2 different people. Every line below is verbatim from the transcript, timestamped to the moment it was said.

The Week of February 10, 2023 Marketing and Business News: Tiktok is crushing YouTube in Annual Study of Kids’ and Teens’ App Usage
Weekly News Update 1.22.21: Truly Seltzer's 'Try January', News about The Big Game, and More from this Week's Marketing Headlines
The short answer

What the archive says

01Advertisers say 'the big game' instead of 'Super Bowl' because the term is trademarked and using it invites a lawsuit. source →

02Local advertisers say "the big game" instead of "Super Bowl" because the term is trademarked and using it in a commercial invites a lawsuit. source →

In their words

What 2 people actually said

Because, isn't it like a thing you can't say to Super Bowl or something like that? There you go, because it calls ups. Because you don't want to, best how people get around like using, like an advertising, you'll see like someone promoting a TV, come buy a TV for the big game.
Ryan Alford · Weekly News Update 1.22.21: Truly Seltzer's 'Try Jan (18:11)
And he, she, at day, will make its debut during the Super Bowl. You really worked through that term very safely. I feel like I've had to say it before on the podcast.
Christina Gossi · The Week of February 10, 2023 Marketing and Business (22:38)
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