Social Media Strategy
How many social media channels does LEGO run?
Answered independently in 1 episodes. Every line below is verbatim from the transcript, timestamped to the moment it was said.
The short answer
What the archive says
01LEGO deliberately runs a simplified channel strategy: roughly seven or eight Instagram accounts and one brand YouTube channel with five or six sub-brand channels, versus peers with 300 channels that become unmanageable and immeasurable. source →
02Social creative needs different performance metrics than digital creative; you often know within 60 seconds whether a social post will perform. source →
In their words
What was actually said
So on Instagram, no, seven or eight is, is probably fair. There's not that many and that is by design, right? I think, and I know this by speaking to many other colleagues of mine at, at major, similar size brands or bigger, you know, they have operatives of 300 different social channels and it becomes immeasurable, right?
The episodes
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