Topic
Customer Experience & Community
119 episodes. 74 operators. Every line below is a verified passage from the transcript.
And I look at them and they're in a, they have a commoditized product and they don't have, they have no community. And they think that doing sales every week is going to sell product. And it starts with community and you guys have started right square in the middle with that.
And the reality is in the black community, there's so much overlap with all these different organizations that reality is that you can connect with about 90% of the black community by authentically inserting yourselves and integrating yourselves within this community ecosystem.
We draw the line at what we call the lawful but awful. Lawful but awful should be absolutely fine. That stuff is allowed, but it should be up to individuals in the community whether they want to listen to it.
Not just coming in the class to your loggers everywhere because that's not a word. You actually need to do some, you need to do some for the community.
I don't want fans. I want co-creators become a part of my world. And that's now possible.
I leveraged the community and he leverages the information. Who has more value? I have more value.
But I was able to now spread my wings and go downtown to 57 first-side street where I think the real magic happened for not just my life, but for my career in the community because this became a staple to the community of landmark.
But again, customer service, everybody knows about the bad customer service experiences it had, that the remarkable ones, the ones that really stand out, you, people almost tell, tell other people about them because like, it's so rare that you have like a remarkable customer service experience that it's, it's a, it's a different shader.
That will bear fruit months and years down the road and the loyalty that can be created during that time, whether it's loyalty to your company from reaching out to customers, clients, perspective clients, past clients, just to see how they're doing during this.
And the idea there is it's like a separate subscription product and the other side of our value proposition is activating the local community.
I'm not the guy that just kind of shows up and wings it for the fans and the viewers at home.
We built a community very similar to what Peloton has built where we have this incredible international community.
- Build super fans by facilitating connections among your audience rather than performing above them; SPI switched from one-off courses in 2021 to a single membership community with monthly recurring revenue. (How To Start Small To Go Big With Pat Fl)
- Build live stream selling into a community experience: bring customers into the live for real-time reviews, use scarcity and promotion, and consider live customer service. (The Radcast 2022 Marketing Trends with R)
- Paid loyalty programs and membership tiers are surging because they give businesses predictable recurring revenue and cash flow — Ryan advises clients to add them wherever the offering makes sense. (The Week of March 22, 2024 | Stanley Loo)
- Build community around your goals instead of doing it alone — C-Roc's Waymore Group aims to buy businesses with a community of hundreds rather than by himself. (Pure Intention Leads to Real Action with)
- Prada is pairing monthly gender-neutral physical product drops with gifted NFTs and a community server called Crypted, an online-offline loyalty play similar to Gucci Town. (Weekly Marketing and Advertising News, J)
- Ryan's warning to ecommerce founders: brands that arrive with a commoditized product, no community, and a weekly sale have no growth engine - community has to come first. (Purpose-driven Marketing with Jann Paris)
- Stories come from community ambassador Graham Borden (Black Frank White), whose relationships inside the 2K community surface narratives unrelated to wins, losses and X's and O's. (eSports ft. Matt Arden - Head of Content)
- Build owned community assets, capture emails and add SMS, and look at platforms like Mighty Networks for group-based community building. (Marketing in the Coronavirus Pandemic)
- Global Processing Systems keeps customer service, fulfillment, technical support and sales support fully in-house in La Verne, California — no third-party or offshore vendors — so callers always reach a live person. (The Self-Made Millionaire: Why Struggle )
- Treat your current job as a place to learn rather than a place beneath you. Feifer calls his grumpy first year at the community paper the mistake of wishing he was somewhere else instead of working toward it. (How to Build a Career That Can Survive D)
How do you build super fans and a community around your brand?
How To Start Small To Go Big With Pat FlynnHow do you build brand loyalty when the product experience fails?
How Mercedes-Benz, Marriott, and TIGER 21 Build Brand LoWhat is TIGER 21 and how much does membership cost?
How Mercedes-Benz, Marriott, and TIGER 21 Build Brand LoWhat is an AI concierge agent in customer experience?
How Cisco Is Using AI Concierge Agents to Reinvent CustoWill AI replace customer service jobs?
How Cisco Is Using AI Concierge Agents to Reinvent CustoHow can AI make customer experience feel more human?
How Cisco Is Using AI Concierge Agents to Reinvent CustoHow does an AI clothing rental subscription work?
The Future of Fashion Technology: AI, Branding & Live ShHow do you turn a trading card shop into a community?
From Trading Cards to Connections: The Heart of the InduAll 119 episodes
Search withinWhy Great Products Still Lose Customers: Lisa Holladay
Moses Heredia: Why Struggle Was His Biggest Advantage
Dani Lynn Robison on Boring Wealth and Better Leads
Turning Customers Into Your Best Marketers | Luke Yarnton
The Social Media Goldmine Brands Ignore | Matthew McGrory
Jason Feifer on Careers That Survive Drastic Change
Soccer's Pay-to-Play Problem and the Talent It Misses
Rethinking Your Team in the Age of AI
Bob Cicero on Making the Office Worth the Commute
The New Rules of AI and Business: Adapt or Get Left Behind
Cisco's AI Concierge Agents Are Reinventing CX
Anik Singal on Surviving an FTC Investigation
Derrick Hayes: Big Dave's Cheesesteaks Franchise Story
Jon Davids: Build a Movement, Not a Marketing Funnel
Build a Luxury Brand With No Ads: Dr. Deepak Dugar
Inside Icons.com: Messi Memorabilia and Scarcity
Jesse Palmer on Longevity, Prep and The Bachelor
BetMGM CMO on AI, Jon Hamm and Make It Legendary
Anya Cheng on AI Styling, Branding & Live Shopping
Veronica Shelton on Neurodiversity, AI and Oak Theory
Moses Heredia on Grit, Winning and Servant Leadership
Turning Followers into Brand Ambassadors: Luke Yarnton
Amazon AI Jobs, Dollar Menus, Drones and IKEA Micro-Stores
Inside the Trading Card Boom with Matty Rich
Podcast Ads Win, Veo 3 Hits, TikTok Shop Charges
AI Is Coming for White-Collar Jobs, LeBron, and Bitcoin
Dr. Deepak Dugar on Attracting the Right Clients
Easter's $23.6B, Tom Brady's Card Vault, Katy Perry in Space
Pace Morby on Why Mindset Beats Skillset in Real Estate
TikTok's $32B Ad Revenue, Tariffs and DOGE's Trillion Goal
Moderation vs Censorship: Brand Safety on Social Media
Jaime Schwarz on NFTs, Brand Therapy and Co-Creation
Steve Pratt on Earning Attention as a Brave Marketer
Valentine's Day Spending and Super Bowl Ad Records
Inauguration Billionaires, Crypto Trends & Amazon's Slip
Meta Drops Fact-Checkers, Toyota Rockets & a $1.3M Tuna
Superplastic on Collectibles, Scarcity and Vegas Retail
Bruce Buffer: The Voice of the UFC Octagon
Todd Davis on the 7 Habits of Effective Leadership
