An audience that buys. A lot of it.
Over a million people a month, skewing male, 25–44, six figures and up. They are the ones their circle asks before spending money — which means one conversion here rarely stops at one.
Decision-makers, not researchers.
They own the business, run the team and sign the cheque themselves. They are affluent and in their peak earning decade. And they are the person their circle texts before spending money — which is what you are really buying. Reach is table stakes; influence inside a circle is not.
Where this audience already spends.
Male-skewing, high-income, 25–44, in the peak of their earning years. If you sell into any of the below, you are not persuading a cold room.
Finance & investing
Money and wealth is the fastest-growing subject on the show — from 14% of episodes to 44%.
Sports & sportsbooks
Male-skewing, high-disposable-income, and already in the room. Bruce Buffer has been a guest.
Spirits & beverage
An affluent 25–44 audience that entertains. Brand-built founders are regular guests.
Fitness & performance
High performers who spend on themselves. WHOOP's founder has been on the show.
Crypto & fintech
An audience that already holds it and argues about it on air.
Collectibles & trading cards
Ryan's own operating world — a genuine crossover audience most business shows can't offer.
B2B software & AI tools
Owners and operators who sign the cheque, not researchers who recommend one.
Automotive & travel
Discretionary spend, and a demographic in its peak earning decade.
Three things a display buy can’t give you.
Ryan reads it himself
Not a produced spot dropped into a break. A 4.91-rated host, in his own voice, in the middle of advice the listener came for. Endorsement carries where interruption does not.
Your spot is swappable forever
Ads are stitched at playback, not burned into the file. Your campaign runs across the back catalogue too — 656 episodes, eight years deep, all still being played today.
One host, no brand risk
A single curated show, not a programmatic network. You know exactly what your brand sits beside, because one person made every episode.
The buy doesn’t stop at the episode.
Ryan carries 400,000+ followers of his own — 225K on Instagram, 121K on TikTok — and posts into the collector and business worlds daily. A campaign here can travel across the show, the socials and the site as one package rather than three line items.
See the numbersWhat you can buy.
| Format | What it is | Best for |
|---|---|---|
| Host-read pre-roll | Ryan, first 30 seconds, before the conversation starts | Awareness with the highest completion |
| Host-read mid-roll | Two minutes, dropped where the listener is already committed | Direct response and promo codes |
| Video placement | On screen in the YouTube cut and on the episode page | Brands that need to be seen, not just heard |
| Topic sponsorship | Own one of 20 subjects across the whole archive | Category ownership against intent |
| Social amplification | Ryan’s own channels, 400K+ combined | Extending a flight beyond the feed |
| Integrated guest spot | A founder-led conversation, selectively | Category leaders with a real story |
What it costs.
Published, so you can plan against it without a discovery call. Everything below is host-read by Ryan and runs across the back catalogue as well as the new episode.
Host-read pre-roll
$3,850$22 CPM · per episodeFirst position, before the conversation starts. Highest completion.
Host-read mid-roll
$6,650$38 CPM · per episodeDropped where the listener is already committed. Best for direct response.
Pre + mid bundle
$9,500$54 CPM · per episodeBoth positions, same episode. Saves $1,000 against buying separately.
Video placement
+$2,500per episode · per episodeOn screen in the YouTube cut and on the episode page.
| Flight | Duration | Investment | Versus rate card |
|---|---|---|---|
| 4 episodes | Two weeks | $38,000 | — |
| 8 episodes | One month | $64,600 | Save 15% |
| 24 episodes | One quarter | $171,000 | Save 25% |
| 96 episodes | Full year | $574,500 | Save 37% |
| Placement | Rate | What it is |
|---|---|---|
| Topic hub sponsorship | $5,500 / month | Own one of 20 subjects across the entire archive — every episode in it, permanently. |
| Site-wide presence | $11,000 / month | Your brand on all 654 episode pages and every topic hub. |
| Newsletter placement | $2,500 / send | Dedicated slot in the weekly email. |
| Social amplification | $7,000 / flight | Ryan's own channels — 400K+ combined across Instagram and TikTok. |
| Integrated guest spot | From $30,000 | A founder-led conversation. Selective, and only where it's a genuine fit. |
Rates are per episode against 175,000 downloads, the conservative end of a measured 175,000–200,000 per episode within 90 days of release. CPMs are benchmarked to 2026 market rates for business and marketing shows. Delivery is confirmed at booking and billed on actuals. Categories requiring regulatory review — gambling, alcohol, financial products — are quoted individually.
Tell us what you’re buying against.
Send the brand, the category, the flight window and the number you’re measured on. You’ll get availability, rates and a straight answer on whether this audience is the right one — including when it isn’t.