Social Media Strategy
Why do ecommerce and direct response brands still need brand awareness marketing?
Answered independently in 1 episodes. Every line below is verbatim from the transcript, timestamped to the moment it was said.
The short answer
What the archive says
01Ecommerce and direct response brands are the most likely to over-index on lower funnel; media sellers are now asking Nielsen to help prove to DR clients that upper funnel matters. source →
02There is a direct relationship between how strong a brand's awareness and consideration are and how efficient its conversion marketing is, so neglecting brand building makes today's conversions harder and more expensive. source →
In their words
What was actually said
Help us show these, you know, DR clients, direct response clients that they should also be focused on upper funnel. Because as both of you have said before, if you don't know about the brand, you can't be interested in it or want to buy it.
The episodes