Product & Innovation
Why do sales teams stop using their CRM?
Answered independently in 1 episodes. Every line below is verbatim from the transcript, timestamped to the moment it was said.
The short answer
What the archive says
01Digital-first sales tools were largely unaffected by COVID while field-sales CRM companies had to pivot and lost customers, and 2020 accelerated video conversations and AI adoption in the category. source →
02CRMs usually fail not because the software is broken but because sales teams lack the discipline to fill them out manually — Salesflare's premise is that the data already exists in email, meetings, calls, signatures and web activity and can be pulled in automatically. source →
In their words
What was actually said
Because otherwise people also stop using the CRM. Yeah, oh, like me after about five days with everyone I ever tried. But sales force is the example of trying to be more than a CRM.
The episodes