Social Media Strategy
How do brands find influencers inside their existing customer list?
Answered independently in 1 episodes. Every line below is verbatim from the transcript, timestamped to the moment it was said.
The short answer
What the archive says
01Customers over 40 are harder to find as influencers, but they convert better because they follow far fewer creators than Gen Z audiences. source →
02Start with people who already bought from you: match your email list and checkout data against creator profiles to find customers who already have an audience. source →
In their words
What was actually said
We can help brands out with that. That's a skill that we do have, but what we're trying to do is help people realize and where we're the best at what we do is helping people find the low hanging fruit or the golden goose that lives within their customer list.
The episodes