Personal Brand & Positioning
Does earned media and PR still work for brand awareness?
Answered independently in 3 episodes, by 2 different people. Every line below is verbatim from the transcript, timestamped to the moment it was said.
The short answer
What the archive says
01Earned media still does the awareness work that performance marketing can't: people have to be aware of you before they buy from you. source →
02For paid advertising, Google is the primary channel (including Google Shopping and now TV inventory through Google Ads), followed by Facebook for awareness and LinkedIn for B2B. source →
03Jason's firm went from 95% earned media revenue to less than 50%, adding paid media, SEO, content marketing, and sales automation under one publicist. source →
In their words
What 2 people actually said
If they're not spreading the message you want to the right people, then that's no good. But earned media still works to grow brand awareness blanket.
Because people had to go traditional media is dead. Traditional media is, unless people are dead, it's not dead. Because people are still driving around.
The episodes
3 episodes answer this
Sep 25, 2026
The End of Traditional SEO: Jason Kocina on Getting Found in the Age of AI
Oct 7, 2025
PR Strategies That Actually Work: Storytelling, Social Media & Earned Media | Jason Kocina
Aug 11, 2023
The Week of August 11, 2023 Marketing and Business News: Why Podcasts Become A Source For Reliable News Coverage
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