Personal Brand & Positioning
How can a small manufacturer pivot to making hand sanitizer during a crisis?
Answered independently in 1 episodes. Every line below is verbatim from the transcript, timestamped to the moment it was said.
The short answer
What the archive says
01Mizzi locked in bulk supply from existing vendors before the sanitizer buying rush started; being an established customer of those suppliers is what made the pivot possible. source →
02Hand sanitizer ships as a flammable, dangerous good, so Mizzi absorbs part of the cost and charges a flat $8 rate rather than the $17 a three-unit order to Arizona would actually cost. source →
In their words
What was actually said
Hey guys, on this episode of the Radical Marketing Podcast, I sit down with Brenda Mershitski, the CEO of Mitsy Cosmetics. We talk about Brenda's path to entrepreneurship and her incredible pivot here during the COVID-19 pandemic into hand sanitizer.
The episodes