Personal Brand & Positioning
Why don't big food brands do more with food waste byproducts?
Answered independently in 1 episodes. Every line below is verbatim from the transcript, timestamped to the moment it was said.
The short answer
What the archive says
01Upcycling means taking byproducts from food manufacturing — leftover oats from oat milk, spent grain from brewing, coffee grounds, juice pulp — and putting them back into the consumer food system; B-Sides crunch puffs are powered in part by leftover oat milk oats. source →
02Legacy food brands rarely tackle waste because their unit economics, costing and production are all built around the end product, and disposal cost is already baked into the bottom line. source →
In their words
What was actually said
And this is something that I had spent a lot of time thinking about until I really rolled up my sleeves and just got, you know, my hands dirty with this stuff. So upcycling in a nutshell is taking byproducts from food manufacturing and putting them back into the consumer food system.
The episodes