Personal Brand & Positioning
How can small and medium brands sponsor esports teams or tournaments?
Answered independently in 1 episodes. Every line below is verbatim from the transcript, timestamped to the moment it was said.
The short answer
What the archive says
01Sponsorship in esports is still cheap relative to NBA-level deals, and smaller brands can start by sponsoring tournaments, individual players or local teams rather than running their own events. source →
02League of Legends, Dota and Counter-Strike remain the three biggest esports titles by viewership, teams and ecosystem depth, with Counter-Strike the most bet-on game in the US. source →
03Esports lacks the minor-league structure of traditional sports, so brands and organizers should invest in mid-tier leagues that let players progress from bedroom to main stage. source →
In their words
What was actually said
That's where we need to, we need to build that within eSports so that people can find a different way to be better and find a way to compete in them. And that's why we need more leads, we need not just, a lot of the eSports tournaments are for the big tier one teams, the biggest teams.
The episodes