Social Media Strategy
Will traditional sports teams and brands own their own eSports teams?
Answered independently in 1 episodes. Every line below is verbatim from the transcript, timestamped to the moment it was said.
The short answer
What the archive says
01The Dallas Cowboys buying into a league signals mainstream legitimacy; Ryan predicts non-sports brands like Verizon could own their own eSports teams within five years because the 5G and bandwidth story aligns. source →
02eSports bettors are largely a different audience from traditional sports bettors: people wager on the games they already play, so a Counter-Strike bettor isn't the same person betting on NBA 2K. source →
03Twitch's viewership numbers were the proof point that pulled outside money into eSports by showing brands how many eyeballs were actually there. source →
In their words
What was actually said
But they want it, they want to be the place that you go to to bet on games in game betting, legal legends, those kinds of games. And then again, just kind of like what we were talking about earlier with the COVID stuff, traditional sports, people wanting to bet on something and a lot more people started transitioning into games they knew, which was an interesting point that he had made because you already knew you have basketball works, how football works or whatever.
The episodes