Ecommerce & DTC
Should I sell on Amazon or stay direct to consumer?
Answered independently in 6 episodes, by 5 different people. Every line below is verbatim from the transcript, timestamped to the moment it was said.
The short answer
What the archive says
01Convert Amazon buyers to DTC using the customer service insert as a touchpoint - offering 10% off a direct purchase can still net you more than the cut Amazon was taking. source →
02Expanding into mattresses, frames, toppers and pillows moves lifetime value from a few hundred dollars into the thousands, a rare lever for a DTC brand with an existing customer base of nearly 100,000 people. source →
In their words
What 5 people actually said
So you can drive, you direct your sales, like if snow directed all of our sales to Amazon today, which is maybe 15 to 20% of our US digital revenue. So let's say we put all of our US digital revenue into Amazon. We would be the number one in every single category above all of the incumbent brands, just because of velocity.
Yeah, and I get this, probably the most common question I get asked with e-commerce brands is how much there's too much on Amazon, or if it's a new brand, do we go in the Amazon route?
So I want a massive commodities market with zero grand differentiation or loyalty so I could zig-rub everybody else was sagging. I wanted something that was highly fragmented, so I didn't have to chip away as some market leader. And I wanted something that was largely traditionally physical retail, so I could help bring it online with a direct consumer model.
And I really think what his thoughts are are like absolutely cutting edge and will push brands and businesses forward. It's thinking about that experience and a discovery process and putting consumer at the center to discover what's best for them.
I like everything else. It's certainly been an evolution. How long is the E I know you know, trade just a bit into the nuts and bolts on the e-commerce side and see you're doing some direct to consumer things.
The episodes
6 episodes answer this
May 13, 2025
Priceless Advice for Being an Entrepreneur
Sep 10, 2024
Take it to the Next Level! How to become a successful entrepreneur in 2025
Apr 22, 2021
Optimize Your Ecommerce Strategy: Branding, Neurology, and Marketing
Mar 2, 2021
Eucalyptus is the Sheet! Meet Colin McIntosh CEO and Founder of Sheets & Giggles
Sep 22, 2020
Ecommerce Series: How Nufabrx built an 8-figure Shopify plus store with revolutionary products and an authentic brand
Feb 7, 2020
Ryan and Robbie talk Super Bowl Ads & Rented versus Owned Channels for Ecommerce
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