Personal Brand & Positioning
How do brands earn attention instead of interrupting people?
Answered independently in 2 episodes. Every line below is verbatim from the transcript, timestamped to the moment it was said.
The short answer
What the archive says
01Roughly 95% of people your marketing reaches aren't in buying mode, so use that reach to build trust and familiarity instead of pushing for an immediate sale. source →
02Roughly 95% of the people your marketing reaches are not in buying mode, so use that time to build familiarity and trust that pays off when the 5% window opens. source →
In their words
What was actually said
And when they hit that 5% that are actually in the buying window, if they spent hours and hours and hours with you and received a lot of value and benefit from spending time with you, are they going to choose you or are they going to choose the one that is like screaming at them and interrupting them and following them around the internet like a disease or something?
So the packaging and the wrapping that you put around shows is also a really big way to stand out and earn attention relative to other things that are out there. And then there's a whole other kettle of fish out there for like how you market it because if you make a great show and you don't tell anybody about it, you'll have this little tiny pocket of people that love it.
The episodes
2 episodes answer this
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