Advertising & Paid Media
How does Mode Mobile pay users for time spent on their phones?
Answered independently in 1 episodes. Every line below is verbatim from the transcript, timestamped to the moment it was said.
The short answer
What the archive says
01Mode Mobile went from slightly under $100,000 in revenue in 2019 to just over $25 million in 2022, a growth rate Dan cites as roughly 32,000%. source →
02Don't pay for installs. Mode structures campaigns as multi-day engagement, like daily rewards for playing a game over a week, so the behavior actually sticks. source →
03Talk to the users who stay. Mode's pivot came from interviewing the one segment using its failed music app: lower-income people with time but not money. source →
In their words
What was actually said
Dan Novias, he is a co-founder and CEO of Mode Mobile, a topic I love to talk about, Mobile cell phones. They are the 2023 Deloitte's number one fastest growing North American software firm.
The episodes