Personal Brand & Positioning
Do website pop-ups actually work for growing an email list?
Answered independently in 2 episodes, by 2 different people. Every line below is verbatim from the transcript, timestamped to the moment it was said.
The short answer
What the archive says
01Pop-ups capture the email address of roughly 6% of first-time website visitors at zero cost; the people who don't fill it out just click the X and forget it. source →
02Lead magnets suffer from opt-in fatigue. Nate's alternative is a 'one-step funnel' using yes/no polls to a large passionate audience, then emailing the results, because people opt in to find out whether they were right. source →
03If you have an email list you've been neglecting, even 500 people, mail it today. Nate says the traction and revenue come from consistency, not list size. source →
In their words
What 2 people actually said
Uh, so we like to do stuff along those lines and come over the right phrases and ways to do that because it's more engaging, because once you get them on the email list, the problem with lead magnets, lead magnets themselves is so many people are doing them.
No matter what it is. I'm a pretty equal opportunity email guy. I'll tell you the, I'll tell you what kind of things in terms of growing your list.
The episodes
2 episodes answer this
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