Personal Brand & Positioning
Is podcast reach bigger than TV for 18 to 34 year olds?
Answered independently in 1 episodes. Every line below is verbatim from the transcript, timestamped to the moment it was said.
The short answer
What the archive says
01Edison's 2024 data via Westwood One puts weekly podcast reach among 18-34s at 48% versus 50% for TV, while AM/FM radio still reaches 77% of that demo - if you're buying media for young adults, podcasts now belong in the mix. source →
02Live podcast reads land differently than TV or radio spots because they're organic to the content rather than an interruption; branded content inside the medium is where Ryan sees media going. source →
03The Iowa-LSU Elite Eight game drew more than 12 million viewers and peaked at 16.1 million, outrating several NBA Finals games and major bowl games from the prior year. source →
In their words
What was actually said
We're marking in business show, and this is much business is anything. It's the latest podcast data as it relates to ad buying and other things like that. And basically what we're seeing is podcast reach with 18 to the 18 to 34 segment is now equal to television.
The episodes