Social Media Strategy
How can a local business show up in social media search results?
Answered independently in 1 episodes. Every line below is verbatim from the transcript, timestamped to the moment it was said.
The short answer
What the archive says
01If you're a local business, treat social as a search engine: build social SEO into your content and use influencers whose posts carry your brand name and keywords so you show up in those results. source →
02Gen Z increasingly uses Instagram and TikTok instead of Google for local search, and the pull is visual - they want to see the food, the venue and what people are wearing before going. source →
In their words
What was actually said
If you're thinking it's too guided and not authentic and organic, that's even another big insight to think about. And so, okay, we're all about value here. Learning lesson, if you're a business, you need to be using social SEO in how your product services and everything that you do so that you show up in these search results.
The episodes