
Luke Yarnton joins Ryan Alford to discuss why the future of influencer marketing belongs to customers—not celebrities. As co-founder of The Rave, Luke shares how brands are identifying influential customers already purchasing their products and turning them into long-term ambassadors through authentic relationships and community building.
Ryan and Luke explore how micro and nano influencers outperform traditional celebrity campaigns, why trust matters more than follower count, and ho…
Mark J. Kohler joins Ryan Alford on Right About Now for a blunt conversation about taxes, wealth, small business, and the strategies most entrepreneurs are missing. Mark breaks down why taxes are one of the biggest costs in your life and why business owners need to stop expecting an accountant to magically fix everything after the fact.
Ryan and Mark dig into side hustles, rental properties, write-offs, family payroll, Roth IRAs, home office deductions, bookkeeping, and why the tax c…
Mark J. Kohler joins Ryan Alford on Right About Now to talk about how entrepreneurs, side hustlers, and small business owners can think differently about taxes and wealth. As a tax attorney, CPA, author, and educator, Mark explains why the tax code is not just something to fear once a year, but a tool business owners can learn to use legally and strategically.
Ryan and Mark cover the difference between earning more money and keeping more money, including how side hustles, rental prop…
The art of copywriting meets science. Align your data and evidence to support the exact emotional response your audience is already feeling.
If your copy feels superficial, it's because it lacks a foundation. Align your words with genuine values, and watch your dream customers immediately respond.
Making a script "just work" by swapping out words isn't true copywriting. True mastery requires understanding the deep mechanics of persuasion.