Build a Brand That Sells: Lessons From Blue Moon, White Claw, and mōcean

Blue Moon was nearly killed, White Claw exploded from 27 million to 80 million cases, and the executive inside both stories eventually walked away to build another beverage brand from zero.

Tony Vieira, former vice president of brewing and quality at Mark Anthony Brewing and co-founder of mōcean drinkwerx, joins Ryan Alford to reveal how Blue Moon became the country’s top craft beer and how White Claw grew so quickly that every available case was sold on allocation. Tony explains how…

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Build a Brand That Sells: Lessons From Blue Moon, White Claw, and mōcean

Tony Vieira spent 36 years in beverage science and operations, helping Blue Moon recover from near cancellation and supporting White Claw through one of the fastest growth periods in the alcohol business.

Now the former brewmaster and quality executive has left the corporate safety net to build mōcean drinkwerx with his son, Christian. Tony joins Ryan Alford to explain how product quality, consumer psychology, viral culture and production capacity turned two beverage brands into cate…

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Podcast Advertising Is About to Change Everything | Jeff Umbro

Podcasting is being pulled toward video, massive platforms and automated ad buying, and the creators who built the industry may be the ones squeezed hardest.

Jeff Umbro, founder and CEO of The Podglomerate, joins Ryan Alford to explain why the podcast business model is changing, why expensive narrative shows are disappearing and how Netflix, YouTube, Spotify, SiriusXM and iHeart are competing for audience attention. Jeff also reveals why brands may soon choose 90% of the impact for 1…

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Podcast Advertising Is About to Change Everything | Jeff Umbro

The podcast industry no longer looks like the creative, audio-first business it was a decade ago. Jeff Umbro, founder and CEO of The Podglomerate and host of Podcast Perspectives, joins Ryan Alford to examine the rise of video podcasting, media consolidation, programmatic advertising and the decline of high-cost narrative shows. Jeff explains how creators can separate audience acquisition from retention, establish clearer goals and determine how much production quality actually serves the bu…

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Your Phone Is Making Everyone Rich Except You | Dan Novaes

Dan Novaes, co-founder and CEO of Mode Mobile, joins Ryan Alford to reveal how an idea that began with paying people to listen to music grew from less than $100,000 in revenue to more than $25 million by 2022. Mode Mobile rewards users for everyday smartphone activities, turning screen time, personal data and attention into an income-generating asset.

Dan takes Ryan through his journey from selling Japanese Pokémon cards as a kid to building a $2 million business in college, launchin…

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Building a $25M Business From the Attention Economy with Dan Novaes

Mode Mobile co-founder and CEO Dan Novaes joins Ryan Alford for a conversation about entrepreneurship, business pivots and turning smartphone activity into income. Dan shares how his instinct for finding overlooked opportunities took him from selling Pokémon cards as a kid to building a multimillion-dollar international electronics business before he finished college.

Ryan and Dan unpack the creation of Mode Mobile, its growth from less than $100,000 in revenue to more than $25 milli…

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