The Self-Made Millionaire: Why Struggle Was His Greatest Advantage

Moses Heredia worked in agricultural fields as a child, started in merchant services at $4.25 an hour, and eventually founded Global Processing Systems. He tells Ryan Alford how a Spanish-language sales appointment earned him nearly $800, pushed him into commission sales, and set him on the path to building his own company from a Ford F-150.

Ryan and Moses unpack the obsession with winning, fair dealmaking, and old-school customer service that helped the business endure the 2008 down…

Watch the Video →

The Self-Made Millionaire: Why Struggle Was His Greatest Advantage

Before founding Global Processing Systems, Moses Heredia worked crop fields with his immigrant mother, entered merchant services at $4.25 an hour, and survived a period when he could not afford basic utilities. One Spanish-language sales appointment showed him what commission could unlock; after becoming a top performer and rising through management, he walked away from an executive track to build his own company.

On Right About Now, Ryan Alford asks Moses what actually sustained tha…

Listen to the Episode →

Build a Brand That Sells: Lessons From Blue Moon, White Claw, and mōcean

Blue Moon was nearly killed, White Claw exploded from 27 million to 80 million cases, and the executive inside both stories eventually walked away to build another beverage brand from zero.

Tony Vieira, former vice president of brewing and quality at Mark Anthony Brewing and co-founder of mōcean drinkwerx, joins Ryan Alford to reveal how Blue Moon became the country’s top craft beer and how White Claw grew so quickly that every available case was sold on allocation. Tony explains how…

Watch the Video →

Build a Brand That Sells: Lessons From Blue Moon, White Claw, and mōcean

Tony Vieira spent 36 years in beverage science and operations, helping Blue Moon recover from near cancellation and supporting White Claw through one of the fastest growth periods in the alcohol business.

Now the former brewmaster and quality executive has left the corporate safety net to build mōcean drinkwerx with his son, Christian. Tony joins Ryan Alford to explain how product quality, consumer psychology, viral culture and production capacity turned two beverage brands into cate…

Listen to the Episode →

Podcast Advertising Is About to Change Everything | Jeff Umbro

Podcasting is being pulled toward video, massive platforms and automated ad buying, and the creators who built the industry may be the ones squeezed hardest.

Jeff Umbro, founder and CEO of The Podglomerate, joins Ryan Alford to explain why the podcast business model is changing, why expensive narrative shows are disappearing and how Netflix, YouTube, Spotify, SiriusXM and iHeart are competing for audience attention. Jeff also reveals why brands may soon choose 90% of the impact for 1…

Watch the Video →

Podcast Advertising Is About to Change Everything | Jeff Umbro

The podcast industry no longer looks like the creative, audio-first business it was a decade ago. Jeff Umbro, founder and CEO of The Podglomerate and host of Podcast Perspectives, joins Ryan Alford to examine the rise of video podcasting, media consolidation, programmatic advertising and the decline of high-cost narrative shows. Jeff explains how creators can separate audience acquisition from retention, establish clearer goals and determine how much production quality actually serves the bu…

Listen to the Episode →