Brand Loyalty Is Dying. Here’s What Replaces It | Devora Rogers

In this episode of Right About Now, Ryan Alford sits down with Devora Rogers, Chief Strategy Officer at Alter Agents, for a sharp conversation about why modern shoppers are harder to win, harder to track, and harder to keep loyal than ever before. Devora explains the idea of “shopper promiscuity,” why consumers now have endless options, and why younger generations are less likely to stay loyal to the brands they grew up buying.

Ryan and Devora dig into what many marketers get wrong, …

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Brand Loyalty Is Dying: Devora Rogers on Shopper Promiscuity and Modern Marketing

Ryan Alford talks with Devora Rogers, Chief Strategy Officer at Alter Agents, about how consumer decision-making has changed and why old marketing assumptions are not enough anymore. Devora explains “shopper promiscuity,” the growing challenge of brand loyalty, and why consumers now use more sources of information before making purchase decisions. The episode explores the tension between brand building and performance marketing, including why brands can over-focus on bottom-of-funnel tactics…

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Virtual vs. Physical: The ultimate office mashup!

What happens when virtual teamwork meets physical space? We are breaking down the critical elements of creating a flawless "mixed presence" work experience.

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Is your job giving you a sense of purpose?

You go to work to get a job done, but a great office experience should leave you feeling connected to a larger, unified vision.

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Let AI do your busywork. Here’s why...

AI is perfectly built to take over the redundant tasks we do at home or at the desk, freeing humans up for what they do best: pure creativity.

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How Mrs. Meyer’s Reinvented a Boring Category | Monica Nassif

In this episode of Right About Now, Ryan Alford sits down with Monica Nassif, founder of Mrs. Meyer’s Clean Day, to unpack how she turned a boring household category into one of the most recognizable brands in cleaning. Monica shares how her real mother, Thelma Meyer, became the heart of the brand and why authenticity, practicality, fragrance, and packaging helped Mrs. Meyer’s stand out in a crowded retail aisle.
Ryan and Monica dig into the business decisions behind the brand, including …

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