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Product & Innovation

How do you sell and communicate differently to each brain type?

Answered independently in 1 episodes. Every line below is verbatim from the transcript, timestamped to the moment it was said.

Supercharged Success Strategy from Jim Kwik
The short answer

What the archive says

01Take the free four-minute brain type test at mybrainanimal.com to find out whether you're a Cheetah (action), Owl (logic), Dolphin (creativity) or Elephant (empathy) — and get reports on selling, marketing and reading faster for your type. source →

02Match focus tactics to brain type — Pomodoro-style 25-45 minute sprints with movement breaks for Cheetahs, decluttered workspaces and scheduled deep work for Owls, mind mapping and task variety for Dolphins, and group work for Elephants. source →

03Sell to the type in front of you: be direct and efficient with Cheetahs, bring case studies and statistics for Owls, paint the big vision for Dolphins, and build trust and post-sale relationship with Elephants. source →

In their words

What was actually said

She's the elephant. So once you understand how people's brains are, it also, you would sell to these different brain types different. You would coach them differently.
Jim Kwik · Supercharged Success Strategy from Jim Kwik (12:34)
The episodes

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