How did Josh Pate build the number one college football show in digital media?
Answered independently in 2 episodes. Every line below is verbatim from the transcript, timestamped to the moment it was said.
What the archive says
01When live streaming arrived on Facebook and YouTube, the two historic barriers to media — overhead and distribution — collapsed; Pate treated that as his signal to build a show from scratch. source →
02Keep partner count low and build value into every deal — Pate negotiated thousands in Academy gift cards and a $20,000 gas giveaway budget from Quick Trip instead of reading copy. source →
03Own your intellectual property and branding — Josh calls that the 'brass ring' of the new media frontier. source →
04Negotiating to be an independent contractor in exchange for studio access a few nights a week let Josh launch a YouTube show without building his own infrastructure. source →
What was actually said
In today's new media era, the rules of distribution have been rewritten and few understand this shift better than the host of the number one college football show in digital media, Josh Pate. On this episode of Right About Now, Josh and I dive deep into how a no spin approach and hyper niche focus and dismantle traditional media empires and build a bulletproof personal brand.
I love I appreciate every one of them, but what I get to talk college football and media all in one. And that's why I go to the source. He is the host of the Josh Pate show and he is a CBS analyst for college football.