Ecommerce & DTC
How do you get an influencer or celebrity to post about your product without paying them?
Answered independently in 2 episodes, by 2 different people. Every line below is verbatim from the transcript, timestamped to the moment it was said.
The short answer
What the archive says
01Validate a founder story on your about page: Brenda says seeing a real person behind a product is what makes her choose it as a consumer, and it's the same reason her customers chose Mizzi. source →
02Reaching out to celebrities and influencers without asking for anything in return - just sharing the product and the story - is what got Brenda responses, including from Kylie Jenner's publicist who told her she gets 'asking' emails every day. source →
In their words
What 2 people actually said
So we believe that gone are the days of traditional influencer and affiliate marketing. And in a world where search is changing, advertising on meta and traditional platforms are becoming more difficult, we see no reason that relying on customers who know and love your brand, that should be a very meaningful growth channel for every brand going forward.
I'm a fan of yours and I want to share my product with you. I'm not asking you to post or do anything.
The episodes
2 episodes answer this
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