Do emojis in email subject lines increase open rates?
Answered independently in 1 episodes. Every line below is verbatim from the transcript, timestamped to the moment it was said.
What the archive says
01Starting an email subject line with an emoji lifts open rates by over 20%, and leading with a number or an all-caps first word grabs the same millisecond of attention. source →
02Subject lines that begin with "and" or "but" are outperforming others right now precisely because AI would never suggest it - ask what the robots would never recommend. source →
03Get known for one thing as an entry point - Jay bought subjectline.com for $500 as a free tool and has since checked 15 million subject lines, which turned into agency business. source →
04Google can identify AI-written copy and is depressing rankings for sites where more than half the content is machine-written; AI-heavy email newsletters show about 40% lower click-through rates. source →
What was actually said
And you fast forward. Now we've checked about 15 million subject lines on that site. And I became known a little bit as this email guy, which is fine.