Personal Brand & Positioning
How does brand awareness affect SEO and ad click-through rates?
Answered independently in 1 episodes. Every line below is verbatim from the transcript, timestamped to the moment it was said.
The short answer
What the archive says
01In 2021 the biggest direct-response growth hack is building brand, because machine-learning visibility algorithms across SEO, paid, social and email reward prior familiarity. source →
02Driving thousands of real branded searches for 'MobileMonkey' lifted non-branded SEO traffic, because search volume for a branded term signals to Google that the site is a real brand. source →
03Use SMS and Instagram DMs as lower-funnel conversion channels, not top-of-funnel awareness plays; rising digital CPCs mean brand building may now belong on radio, podcasts, satellite radio and CNBC. source →
In their words
What was actually said
Okay. Okay, so here's the crazy part. That increased my SEO traffic for non-branded terms, okay, because it was a signal to Google that this must be a brand site, okay, because so many people are searching for that query, like that branded term.
The episodes