Advertising & Paid Media
Why don't influencer marketing campaigns produce ROI?
Answered independently in 3 episodes. Every line below is verbatim from the transcript, timestamped to the moment it was said.
The short answer
What the archive says
01Question influencer pitches that promise unquantifiable ROI — Noah's test: if Tom Brady can't tell you how many golf clubs he'd sell, neither can an influencer. source →
02Match influencer deliverables to the goal - Reels can't carry a link so they won't drive sales, and don't hire a stiff athlete who never posts video if you need UGC for ads. source →
In their words
What was actually said
And it's really hard because I have to send those boundaries and protect my client that's not what they were paid for. Like I cannot promise and they almost, I would say most brands and agencies know like when they come to me, I can't guarantee them sales.
The episodes
3 episodes answer this
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