Personal Brand & Positioning
Why did Instagram Threads grow so fast after launch?
Answered independently in 1 episodes. Every line below is verbatim from the transcript, timestamped to the moment it was said.
The short answer
What the archive says
01If you've stalled out on a crowded Instagram feed, get on Threads early, post often and have a voice; Ryan expects Meta to elevate early adopters the way it did with Reels. source →
02Threads hit roughly 30 million users in about four days because it links to existing Instagram and Facebook accounts — Ryan argues any unaffiliated app with the same quality would have landed closer to a million. source →
In their words
What was actually said
So if you have it, just like have to have it like notes on Instagram, we thought notes was the notes was like soft lawns. I feel like they'll get rid of notes after this. It didn't quite make sense if you're going to have threads, but it's just going to be music.
The episodes