Advertising & Paid Media
How should brands sponsor esports events without wasting money?
Answered independently in 1 episodes. Every line below is verbatim from the transcript, timestamped to the moment it was said.
The short answer
What the archive says
01Sponsors soured on eSports because they paid tens or hundreds of thousands for single events that got crowded out by competing tournaments the same weekend; Tyler advises growing with an authentic organizer over time rather than slapping a logo on a screen. source →
In their words
What was actually said
Yeah. So because we've got, you know, decent connections, we've been able to solidify a lot of larger brands and medium sized brands to sponsor Esports arenas ecosystem. So it's a consistent series of events to where we're finding pro players and we're actually going to be sponsoring these pro players by giving them a brand name to represent.
The episodes