Personal Brand & Positioning
Why should you own an email list instead of relying on Facebook ads?
Answered independently in 1 episodes. Every line below is verbatim from the transcript, timestamped to the moment it was said.
The short answer
What the archive says
01Own your audience. Nate can email over 2.5 million people on day one if his Facebook or Google ad accounts go down, which is why he treats owned media as insurance, not just a channel. source →
02If you have an email list you've been neglecting, even 500 people, mail it today. Nate says the traction and revenue come from consistency, not list size. source →
In their words
What was actually said
Yeah, you just got to be a better marketer and continuously improve, but more importantly, you got to add other other channels. And if you own the audience, so the reason for me that's big on that is because if my Facebook ad account goes down or my Google ad account goes down, I still have over two and a half million people I can send an email to in day one and generate revenue, right?
The episodes