Personal Brand & Positioning
Do people listen to branded podcasts as much as celebrity podcasts?
Answered independently in 2 episodes, by 2 different people. Every line below is verbatim from the transcript, timestamped to the moment it was said.
The short answer
What the archive says
01Listeners are nearly as likely to try a branded podcast as a celebrity-hosted one, so a brand name is not a barrier to entry in podcasting. source →
In their words
What 2 people actually said
So again, that is not how people listen to music. We like familiar stuff with just tiny sprinkles of unfamiliar things in there. And then the dumbest thing is we decided to put out this thing called a podcast in 2005.
I think that's more armor and or reason for why brands should consider this because I do think the medium is the is one of the future platforms for branded content. It already is here today. But in a world where ads and interruptions and people's flow of content and you know that are less and less tolerated and are effective, branded content rules supreme in making and getting brand recognition and moving people into your funnel for considering your products and services.
The episodes
2 episodes answer this
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