Personal Brand & Positioning
How do you build an audience with a niche branded podcast?
Answered independently in 1 episodes. Every line below is verbatim from the transcript, timestamped to the moment it was said.
The short answer
What the archive says
01Super-serve an underserved niche and aggregate it globally: Red Hat's open source podcast beat many of Pacific Content's mainstream shows on audience size. source →
02Find creators who already own your niche audience and pay them to endorse your show, as Ford did with the Past Gas YouTube channel for the Bronco podcast. source →
In their words
What was actually said
And no one had made a show like that for them before. And so we were kind of the only gift that was out there for an underserved niche. When you aggregate little pockets of music super fans all over the world, it turns into a really big audience.
The episodes