Social Media Strategy
Why did music video budgets drop from $200,000 to $10,000?
Answered independently in 3 episodes, by 3 different people. Every line below is verbatim from the transcript, timestamped to the moment it was said.
The short answer
What the archive says
01OneRepublic used a social call to action to crowdsource clips from over 58 countries and roughly 10,000 clips for a charity music video that raised about four to five million dollars in its first week. source →
In their words
What 3 people actually said
I kind of felt it was coming marketing budget budgets are Slipping they've shrunk to 6.4 percent Average of total revenue marketing budgets across all brands nationwide.
And so they're locked in quarantine and then they just start writing, right? And so long story short, they wrote a great song which blew up all over the world. And in order to create their music video, they literally put out a call to action from their social media following.
So he asked Jimmy Irene. Hey, give us like a Uh micro micro Scopic budget from what you're used to and let us show you what we can do and so he did and we kind of changed the whole music video industry with that one One ask and that one delivery in terms of like Before us it was 200,000 was like minimal now.
The episodes
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