Personal Brand & Positioning
Is Instagram or TikTok better for building a personal brand?
Answered independently in 1 episodes. Every line below is verbatim from the transcript, timestamped to the moment it was said.
The short answer
What the archive says
01If you are building a personal brand, Instagram's UI still centers the person, while TikTok rewards the content itself, so choose the platform based on whether you want to be known as a creator or as a thought leader. source →
02SweeTarts' TikTok film festival works as a brand play because it generates a huge pool of user-generated content instead of paying influencers hundreds of thousands or millions of dollars. source →
03Instagram's better move would have been to double down on Stories, which was 'TikTok before TikTok,' rather than reworking the feed and grid that made the platform what it is. source →
In their words
What was actually said
Certainly influencers are booming everywhere. And certainly on TikTok, it's nonstop and all that. But for me, if I'm building a personal brand, the UI experience on Instagram is still more conducive to building it around the person and not just the content.
The episodes