Personal Brand & Positioning
How do you pick a niche for social media content?
Answered independently in 2 episodes, by 2 different people. Every line below is verbatim from the transcript, timestamped to the moment it was said.
The short answer
What the archive says
01Pick a niche narrow enough to sustain content - it doesn't have to be dating, it can be sneakers or finances - and let your personality carry it. source →
02Algorithms optimize for one thing: retention. Your post competes with roughly 150,000 pieces of content that could be shown to your customer every time they open the app. source →
In their words
What 2 people actually said
Then the third thing about niching down, we have to fundamentally understand what drives success on these platforms. And that is the algorithms. The algorithms control reach and distribution in your content.
I'm sure that they're following your channel. Yeah, so most of my content is out on, it would be on Instagram, so it's, Jen Larson on Instagram is also getting this official on TikTok. YouTube is coming, Clapper, all the social media outlets.
The episodes
2 episodes answer this
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