Personal Brand & Positioning
How does live stream shopping work for brick-and-mortar stores?
Answered independently in 2 episodes. Every line below is verbatim from the transcript, timestamped to the moment it was said.
The short answer
What the archive says
01Live selling isn't only for e-commerce — a brick-and-mortar retailer can wall off a 10x10 studio in the back room and run lives three times a week as an added distribution channel. source →
02Ecommerce brands should test live streaming of their store and products in 2021, since platforms like Instagram, TikTok, and Facebook are baking in direct in-stream purchase links. source →
03Build live stream selling into a community experience: bring customers into the live for real-time reviews, use scarcity and promotion, and consider live customer service. source →
In their words
What was actually said
The notion of social live stream selling is been huge this year, started in Asia last year, 2020, blown up in America this year for a lot of brands.
There's going to be ones where you have these direct links and everything. Instagram has some of this, but you're going to see it baked even more into things like TikTok and Facebook and others where literally you live stream and you can link straight into straight into products and buy right within the same platform.
The episodes
2 episodes answer this
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