Personal Brand & Positioning
How did Shawne Merriman build the Lights Out brand after the NFL?
Answered independently in 2 episodes, by 2 different people. Every line below is verbatim from the transcript, timestamped to the moment it was said.
The short answer
What the archive says
01Shawne Merriman bought the Lights Out name and trademarks in 2006 at age 21 across clothing, workout gear, equipment, marketing and energy drinks because he believed the brand was bigger than his football career. source →
In their words
What 2 people actually said
What can you pull a story from and put into a cookie? I look back on everything that I did when I was a kid. I'm even, you know, having a nickname like Lights Out at 16 years old and getting a tattoo and you're right, my right forearm to, it was, it was breading, it was marketing.
Yeah. You want to take advantage of it. And then the rest is history, you know, I got out and got that nickname lights out my sophomore year in high school.
The episodes
2 episodes answer this
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