Personal Brand & Positioning
Can a personal brand be sold as a business asset?
Answered independently in 2 episodes, by 2 different people. Every line below is verbatim from the transcript, timestamped to the moment it was said.
The short answer
What the archive says
01Build the business before the personal brand — you can be an enthusiast documenting what you're learning, but don't position yourself as an expert in something you haven't done. source →
02Keep the personal brand separate from the operating business if you ever want to exit; nobody wants to buy a company that is just your name. source →
In their words
What 2 people actually said
But it's going to be its own asset. And I'm going to prove that I can build a personal brand account as a sellable asset.
And when I came back in 2019, also I'm personal branding was the new thing. I've never been in front of a camera. I've never done a personal brand.
The episodes
2 episodes answer this
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