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Product & Innovation

How long did it take Netflix to launch streaming after DVDs?

Answered independently in 2 episodes, by 2 different people. Every line below is verbatim from the transcript, timestamped to the moment it was said.

Marc Randolph - Netflix Co-Founder
Marc Randolph - Netflix Co-Founder, Entrepreneur, Mentor & Investor
The short answer

What the archive says

01Position the company around the customer need, not the delivery mechanism: Netflix framed itself as 'the best place to find great stories,' which held up from 1998 through streaming in 2007 and beyond. source →

In their words

What 2 people actually said

Yeah, I knew it was long Netflix didn't launch streaming until 2007 and the site launched in 1998 And the subscription service began in the fall of 99 so we were Going for a long time and it was not because we didn't Realize it was coming Because you know what I mentioned before that that will never work People said that for two reasons one of course they go well.
Ryan Alford · Marc Randolph - Netflix Co-Founder (17:17)
They had just like you just did you did it perfectly like you thought it was one idea in it's like Zero to a hundred million miles an hour overnight, but we know that's not I mean those it like myself that started businesses No, that's not reality like what was the How hard was it to go from testing the CD to Mass mailing out DVDs. I mean how long of a process was that?
Marc Randolph · Marc Randolph - Netflix Co-Founder, Entrepreneur, Me (11:21)
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