Personal Brand & Positioning
Does cold calling still work in B2B sales?
Answered independently in 1 episodes. Every line below is verbatim from the transcript, timestamped to the moment it was said.
The short answer
What the archive says
01Cold calling is surging again as buyers tire of bots and automation; most outbound experts rank channels as cold calling, LinkedIn, then cold email. source →
02Treat a cold lead as a warm lead with less awareness; build a 'step zero' into your sales framework for starting conversations with people who aren't ready yet. source →
In their words
What was actually said
There's a vetting process. Maybe you're waiting and staying in touch with them, courting them until their current contract comes to an end. That is still a big strategy, but short answer, yes, there was a lot more opportunity for transactional sales where you can generate a lot of business from cold traffic.
The episodes