Customer Experience & Community
What should small brick-and-mortar stores do for Black Friday during COVID?
Answered independently in 2 episodes. Every line below is verbatim from the transcript, timestamped to the moment it was said.
The short answer
What the archive says
01Small brick-and-mortar retailers without an ecommerce strategy should start building one now, and in the meantime add extra staff on the phones, set up an outside pickup cart, and promote concierge ordering on social channels. source →
In their words
What was actually said
So it makes a ton of sense to split it up these these retailers whether they're Walmart or mom and pop brick and mortar rely on black for I mean This is it's called black Friday because it's when most retailers get in the black They start to actually have a a year that that makes money and some The big guys are having great years.
The episodes
2 episodes answer this
Oct 20, 2020
Get to know your customers and build your brand; How the VP of E-commerce at Conn's HomePlus takes what he learns from customers to make a better user experience
Oct 16, 2020
News Update: Empathy in marketing; Walmart's new Black Friday sale; #SendNoods; Halloween's impact on candy companies
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