Personal Brand & Positioning
How do you switch from an engineering career into marketing?
Answered independently in 2 episodes, by 2 different people. Every line below is verbatim from the transcript, timestamped to the moment it was said.
The short answer
What the archive says
01Michael's fame engineering process runs in order: grow the follower count, get verified with real press behind it, set up collaborations inside your niche, then target bigger names to level up. source →
02Career risk can mean going backwards first: Aruna took a three-level demotion at Hewlett Packard to move from engineering director into product and product marketing management. source →
In their words
What 2 people actually said
And I did a lot of hard choices during my career in order to raise my two girls. One of them is, like I said, I have to tell you a little bit about the risk I took. It was not just about making a switch from engineering to marketing.
Like that's what the, we're transitioning out of that because that's what business owners are like thinking, okay, well, I'll just hire like my niece and she's going to come in and, you know, if you're building a big business of any sort, you need thought leadership, you need brand positioning, and we call that fame engineering, impact marketing and fame engineering.
The episodes
2 episodes answer this
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