Personal Brand & Positioning
How diverse is eSports and why are Black and Latino gamers underrepresented?
Answered independently in 1 episodes. Every line below is verbatim from the transcript, timestamped to the moment it was said.
The short answer
What the archive says
01Shaon cites the diversity gap directly: fewer than 3% of Twitch streamers are African American or Hispanic, while Black and Latino consumers make up the majority of the US video game market at roughly 54%, and Pew Research found African American teens play more per week than any other ethnicity. source →
In their words
What was actually said
I know, let's pretend, at least for a moment, the pandemic wasn't happening, but the core business model there and what you're doing. Yeah, so I built metro esports for a couple of different reasons. But primarily, I wanted to create some really unique content opportunities for brands, some that were outside the box a little bit in terms of attracting casual gamers or gamers that were a little bit unfamiliar with esports in the industry.
The episodes