Personal Brand & Positioning
What are the four phases of change in Build for Tomorrow?
Answered independently in 2 episodes, by 2 different people. Every line below is verbatim from the transcript, timestamped to the moment it was said.
The short answer
What the archive says
01Use the four phases of change as a map: panic, adaptation, new normal, and wouldn't go back, and remember you have already been through the cycle many times. source →
02Change moves through four phases — panic, adaptation, new normal, and wouldn't go back — and the goal is to get through the first three faster. source →
In their words
What 2 people actually said
What can you tell us about bill for tomorrow? Here's the thesis behind builds for tomorrow of the book. Change happens in four phases.
The usual answer is adaptability. And this is the number one thing that I see. It's the reason why I wrote the book that I did, which is called Build for Tomorrow, because it's all about how to see change as opportunity.
The episodes
2 episodes answer this
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