Advertising & Paid Media
How is programmatic advertising changing podcast monetization?
Answered independently in 2 episodes. Every line below is verbatim from the transcript, timestamped to the moment it was said.
The short answer
What the archive says
01Podcasting is shifting from premium direct ad sales to programmatic marketplaces, which turns it into a scale play with more impressions at lower CPMs. source →
02Build a podcast business on more than one revenue leg — The Podglomerate survives bad years by running production, audience development and monetization as three units that offset each other. source →
In their words
What was actually said
But something that I have been really paying attention to, and I personally am pretty excited about it. I don't know if this is going to be an appealing thing for just the everyday podcaster. I am seeing that a lot of the bigger players in the industry are moving way closer to true programmatic advertising from what we historically have known as direct sales.
The episodes
2 episodes answer this
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