Mindset, Grit & Failure
How do you match the right type of investor to your business stage?
Answered independently in 2 episodes, by 2 different people. Every line below is verbatim from the transcript, timestamped to the moment it was said.
The short answer
What the archive says
01Before raising money, identify the investor type that fits your stage — VC and angels for unproven startups, private equity for existing cash-flowing businesses — or your message won't match the audience. source →
02Identify the investor avatar that matches your stage first — venture capital and angels fund unproven startups, private equity buys existing cash-flowing businesses, and pitching the wrong group means your message won't land. source →
In their words
What 2 people actually said
And so it depends when you're a business owner and you're going out there trying to race capital. That the first thing you do is you might identify the type of investor that you want to be focusing your efforts on. Because if you're out there, you know, for example, with a startup and you're talking to investors over here that like to invest in more season, more established businesses.
We have been around a couple of years and have a track record, prior performance. And so when you look at a true startup, you know, somebody that's got this idea that's really unfounded or unproven, you know, you're primarily looking for venture capital firms. They invest in startups or, you know, maybe you're looking for what we call an angel investor.
The episodes
2 episodes answer this
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