Personal Brand & Positioning
How did Kyle Cooke start Loverboy hard tea?
Answered independently in 1 episodes. Every line below is verbatim from the transcript, timestamped to the moment it was said.
The short answer
What the archive says
01Loverboy's differentiation was a nutrition facts panel and zero sugar: Kyle notes 99% of alcohol products don't list nutrition or ingredients, and only one hard tea had mass distribution with no change in 20 years. source →
In their words
What was actually said
And we've filled this little void and continued to dominate it in between like a hardselter, which is underwhelming, but better for you than the alternatives. And then this like full sugar, full flavor experience that two of those in your, you basically have consumed more sugar in that sitting, then you're supposed to consume for the entire day. So loverboy, we started with our smartly hard teas and then we realized my god, look at how much sugar's in an opera all spreads.
The episodes