Social Media Strategy
Does social media actually drive foot traffic to a restaurant?
Answered independently in 2 episodes, by 2 different people. Every line below is verbatim from the transcript, timestamped to the moment it was said.
The short answer
What the archive says
01In their experience, coupons, in-store promotions and happy hours drive more store traffic than social media posts, though Andrew treats it as a combination rather than one or the other. source →
02Social posts alone can drive direct sales: a Facebook post of Dr. C in a shirt sends orders straight to a Shopify store with no TV or other advertising behind it. source →
In their words
What 2 people actually said
But if you tell me what's going to drive people in a store, I would say coupons, I would say, you know, promotion in that particular store, not every day, but certain promotions, happy hour, whatever it is, that will drive more people in than a social media post.
And it's like it be the orders to start rolling in. I mean so I don't think most people Listening I think I don't know that there has to be as much convincing maybe is there used to be But even I was a little bit of a doubter of the power of social to truly drive Sales, you know, I used to think oh some branding.
The episodes
2 episodes answer this
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