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Personal Brand & Positioning

How did Tarek El Moussa get Flip or Flop on HGTV?

Answered independently in 2 episodes, by 2 different people. Every line below is verbatim from the transcript, timestamped to the moment it was said.

Transformative Journey of a TV Personality Into A Real Estate Mogul with Tarek El Moussa
Tarek El Moussa - Real Estate Investor and Television Personality
The short answer

What the archive says

01You can sign the contract before you have the skills — Tarek learned to flip houses on camera while filming season one of Flip or Flop after committing to 13 houses in 10 months. source →

02Rejection isn't a stop sign: every investor Tarek pitched said no before he found one partner, and his first flip in Santa Ana was bought for $115,000 and netted about $34,000. source →

03Flip or Flop came from cold-emailing Hollywood and Los Angeles production companies with resumes and pictures after hearing at a Vegas convention that TV drives business; he sent a home video, shot a two-day sizzle, was rejected by every network, then got a call 10 months later. source →

In their words

What 2 people actually said

It's a good legacy to be living. And you know what, at least me, as we're concluding, talking with Tark El Moussa from Flip or Flop, Cyril entrepreneur, flipping 101.
Ryan Alford · Transformative Journey of a TV Personality Into A Re (28:39)
I said I know I'm crazy but crazy works So I literally just jumped on my computer and I started googling like Hollywood production companies Los Angeles production companies and I just sent like resumes and pictures and and said hey I want to flip houses on TV So what happened was I wanted to be on TV and I had just bought my first flip So this is where the idea for flip or flop came from.
Tarek El Moussa · Tarek El Moussa - Real Estate Investor and Televisio (10:53)
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